Reader Demographics June 2002 Survey Results Posted July 16, 2002 Site Traffic Monthly Stats Updated April 1, 2003 Contact Information AndrewSullivan.com Staff Posted Octobe 7, 2002 Book a Speaking Engagement To book Andrew Sullivan for a speaking engagement, contact Lucy Lepage at the Royce Carlton agency. Posted August 2000 Media Kit - Online Advertising Ad rates, technical requirements, reader demographics Coming Soon The AndrewSullivan.com Awards Description of current awards and open call for competition entries Posted July 12, 2002 Biography Life of Andrew Posted August 2000 Frequently Asked Questions We have answers! Posted July 12, 2002		Reader Demographics Online Survey: June 25, 2002 1. Where do you live?   Response Percent Response Total     United States 92.1% 9157     Canada 2.5% 245     UK 1.7% 165     Australia/New Zealand 0.9% 94     Rest of World 2.8% 211 Total Respondents   9939 (skipped this question)   63 Most AndrewSullivan.com readers live in the United States. Canada, the United Kingdom and Australia are secondary markets.   2. If you live in the USA or Canada, what state/province do you live in?   Response Percent Response Total     Alberta 0.2% 18     Alaska 0.2% 17     Alabama 0.8% 68     Arizona 1.2% 104     Arkansas 0.3% 28     British Columbia 0.4% 34     California 12.1% 1039     Colorado 1.6% 139     Connecticut 1.9% 164     District of Columbia 3.5% 297     Delaware 0.3% 25     Florida 3.2% 276     Georgia 2.6% 222     Guam 0% 4     Hawaii 0.3% 23     Idaho 0.2% 21     Illinois 5% 431     Indiana 1.1% 98     Iowa 0.7% 57     Kansas 0.6% 55     Kentucky 0.6% 55     Louisiana 0.9% 81     Massachusetts 4.7% 407     Manitoba 0.1% 6     Maryland 3.2% 273     Maine 0.4% 34     Michigan 2.4% 208     Minnesota 1.8% 157     Mississippi 0.4% 38     Missouri 1.5% 128     Montana 0.2% 18     New Brunswick 0% 3     North Carolina 1.9% 161     North Dakota 0.1% 12     Nebraska 0.5% 41     Nevada 0.3% 30     Newfoundland 0% 3     New Hampshire 0.5% 42     New Jersey 3.3% 288     New Mexico 0.3% 27     New York 11.2% 965     Nova Scotia 0.1% 11     Nunavit/NWT 0% 1     Ohio 2.9% 247     Oklahoma 0.6% 48     Ontario 1.3% 114     Oregon 0.9% 78     Pennsylvania 3.9% 336     Prince Edward Island 0% 3     Puerto Rico 0% 3     Quebec 0.3% 25     Rhode Island 0.4% 38     South Carolina 0.6% 55     South Dakota 0.1% 8     Saskatchewan 0% 3     Tennnesse 0.9% 80     Texas 6% 518     Utah 0.5% 42     Vermont 0.3% 30     Virginia 5.7% 490     Virgin Islands 0% 1     Washington 2.6% 220     West Virginia 0.2% 18     Wisconsin 1.5% 126     Wyoming 0.1% 7     Yukon Territory 0% 3 Total Respondents   8602 (skipped this question)   1400 The website's readership skews conservative politically, but oddly enough, the majority of readers live in the liberal "Blue" states that traditionally vote Democratic - the Mid-Atlantic, the West Coast, Washington DC, the industrial Midwest, southern New England and the urban South. And then there's Texas. It's no surprise that California has the largest share of readers (12.1%), followed closely by New York (11.7%). But the DC Metro Area (Washington plus Maryland and Northern Virginia) accounts for a whopping 11% of readers, on a much smaller population base - this due to the website's strong following in government, the press, and business, among thinkers and policy-makers. In the East, Connecticut, Massachusetts, Pennsylvania, and New Jersey make a strong showing, as do Oregon and Washington State in the West. The Rust-Belt states of the Midwest provide a solid mid-continent base, led by Illinois (5.0%), Ohio (2.9%) and Michigan (2.4%). Florida (3.2%), Georgia (2.5%) and North Carolina (1.9) bring up the South. Texas holds its own at 6.0%. And Ontario leads Canada with its 1.3% share.     3. How would you describe the area where you live?   Response Percent Response Total     Large city 46% 4596     Small city 18.7% 1867     Suburb 23.6% 2362     Town/village 7.6% 760     Rural area 4.2% 416 Total Respondents   10001 (skipped this question)   1 AndrewSullivan.com's audience is overwhelmingly urban. Over 88% of our readers live in a city or suburb.   4. What sex are you?   Response Percent Response Total     Male 85.2% 8518     Female 14.8% 1485 Total Respondents   10003 (skipped this question)   0 Our readership is predominantly male - in excess of 85%. This gender imbalance is typical of political magazines.   5. How old are you?   Response Percent Response Total     Under 20 0.9% 88     20-25 7.6% 760     26-30 10.8% 1085     31-35 15.8% 1585     36-40 14.9% 1486     41-45 13.5% 1350     46-50 12.4% 1242     51-55 10.3% 1035     56-60 6.3% 627     61-65 3.5% 354     66-70 1.9% 195     Over 70 2% 196 Total Respondents   10003 (skipped this question)   0 Our readership is dramatically younger than that of most American political magazines. Over 62% of our readers are between 20-45 years old. This core audience of affluent and well-educated professional (young) men represents a highly-prized marketing demographic.   6. What's your marital status?   Response Percent Response Total     Married 52.6% 5264     Single 28.7% 2872     Divorced 5.6% 565     Gay/Lesbian Single 7.3% 726     Gay/Lesbian Partnered 5.7% 574 Total Respondents   10001 (skipped this question)   1 Gay men and lesbians make up 16% of AndrewSullivan.com's audience - drawn to the site at least in part by Sullivan's pioneering writing on gay rights and his reputation as the preeminent voice for thinking gay readers. Yet this niche gay demographic exists within the context of the site's larger general readership. The other 84% of readers - the majority - are heterosexual, and largely male. Over 50% of these readers are married, many with families.     7. What's the maximum level of education you have completed?   Response Percent Response Total     High School 1.6% 162     Some College 10.2% 1022     College Degree (Undergraduate) 37.6% 3758     Graduate Degree 50% 5004     Other 0.6% 57 Total Respondents   10003 (skipped this question)   0 Our readers are highly educated; they are readers and thinkers and movers and influencers - in business, culture, government, and the arts. Virtually all our readers attended at least some college, and over 50% hold a post-graduate or professional degree.   8. What's your approximate yearly income (in US Dollars)?   Response Percent Response Total     Under $20K 6.3% 634     $20K - $35K 8.7% 875     $36K - $50K 14% 1400     $51K - $75K 19.6% 1959     $76K - $100K 16.8% 1676     $100K - $150K 17% 1699     $150K - $200K 6.9% 686     Above $200K 10.7% 1072 Total Respondents   10001 (skipped this question)   1 Our readership is highly affluent. Over 10% of readers report a individual income in exceess of $200K/year; 28% report a $200K household income.   9. How often do you visit andrewsullivan.com?   Response Percent Response Total     Once per month 1.1% 106     Twice per month 0.8% 79     3 times per month 1.1% 114     Once a week 4.1% 406     Twice a week 7.6% 761     3- 4 times per week 27% 2701     Daily 46.3% 4636     More than once a day 12% 1200 Total Respondents   10003 (skipped this question)   1 AndrewSullivan.com readers are passionate. Nearly 60% hit the site at least once per day for their fix of Andrew and the Daily Dish. And our readers are also fiercely loyal too: the response rate to our demographic survey was an astounding 24% On more than one occasion Andrew's website has demonstrated a power to move markets, to generate news, to set the terms of debate.   10. How would you describe yourself politically?   Response Percent Response Total     Conservative 31.7% 3167     Center-right 29.6% 2963     Independent 15.6% 1562     Moderate 7.7% 772     Center-left 9.4% 940     Liberal 6% 597 Total Respondents   10001 (skipped this question)   1 Although AndrewSullivan.com's readership skews notably conservative, with 60% of respondents describing themselves as either "conservative" or "center-right", our readers are drawn from the entire political spectrum - that "other 40%" ranges politically from moderate to fiercely liberal.   11. How do you connect to the internet?   Response Percent Response Total     Dial-up modem (56K) 28.4% 2845     Cable modem 25.2% 2525     T-1 22.1% 2211     DSL 24.2% 2420 Total Respondents   10001 (skipped this question)   1 Our readers are net- and tech-saavy, early-adopters and influencers. Over 70% access our site with a fast internet connection, nearly 3 times the national average for broadband penetration.